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Universities, Schools & Public Sector

Education Marketing

University marketing, institutional communication and digital visibility for educational institutions and public buyers – accessible, fast and procurement-ready.

Common Challenges

Does this sound familiar?

These four problems slow down many universities, schools and public authorities – and all four are solvable.

✕Problem🎓

We don't get enough qualified applications for our degree programmes

The website is slow, not mobile-friendly, or doesn't show up in AI search (ChatGPT, Gemini) at all

✓Our Solution

A fast, accessible website plus GEO optimisation – so prospective students can actually find you.

✕Problem♿

Our website doesn't meet legal accessibility requirements

Public institutions are legally required to be accessible (BITV 2.0 / EU directive) – many grown websites were never checked against it

✓Our Solution

We build accessible websites from the ground up, WCAG-compliant instead of patched on afterwards.

✕Problem📣

Our communications team is stretched thin with day-to-day work, no time left for campaigns

Press work, internal communication and social media all run alongside each other, with no dedicated capacity for growth

✓Our Solution

We take on individual channels or entire campaigns – as an extension of your team, not a replacement.

✕Problem📋

Procurement processes with agencies drag on longer than they should

Many agencies are built for standard commercial clients and don't know the formal requirements of public buyers

✓Our Solution

Structured proposals, clear service descriptions and all the documentation your procurement process needs.

Request an intro call

✓ Free · ✓ No obligation · ✓ 15 minutes

Competitive Pressure

Private universities aren't just catching up – they're pulling ahead

One reason for the growth: professional online marketing has been standard practice at private institutions for years. At public universities it's often a side task for the press office – a shift many still underestimate.

Private Universities

Google Ads & social ads as a core part of student recruitment, with clean conversion tracking
Short decision paths – financially dependent directly on application numbers
Digital, often instant application processes with no media breaks

Public Universities

Marketing is often a side task for the press office, with no dedicated ad budget
Multi-step approval processes slow down campaigns and website projects
Digitisation is often treated as an admin project rather than a communications project

The gap is closeable – with the right priorities and a partner who understands both sides.

415,000

Students at private universities (winter term 2024/25) – more than tripled since 2010/11 (134,000)

13%

of all students in Germany are enrolled at a private university

IU International University is Germany's largest university – ahead of TU Munich

Source: CHE Hochschuldaten, winter term 2024/25

Services for Educational Institutions

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Accessible Websites

BITV 2.0 and WCAG-compliant websites for universities, schools and public authorities – built accessible from the ground up.

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GEO – Visibility in AI Search

So degree programmes and offers get found in ChatGPT, Gemini & co, not just Google.

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Social Media & Institutional Communication

Content and campaigns for student recruitment, employer branding and internal communication.

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Performance Marketing for Deadlines

Targeted campaigns around open days, application deadlines and enrolment periods.

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Digital Consulting & Roadmap

Strategy workshops for communications teams without internal capacity for big decisions.

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Procurement-Ready Proposals

Structured documentation and evidence matching the requirements of public procurement processes.

FAQ: Education Marketing

Do you also work with universities, schools and public authorities, even though you also serve private-sector clients?

Yes. Educational institutions and public buyers have different requirements than businesses – for example around accessibility or procurement formalities. This offering is built specifically for that.

Do you meet accessibility requirements for websites (BITV 2.0)?

Yes, accessibility isn't an afterthought check for us, it's part of the website from day one – important since public institutions are legally required to meet it.

Can you take part in tenders and procurement processes?

Yes, we provide structured proposals and the documentation your procurement process requires. Just reach out with your specific tender documents.

Do you also work with individual faculties or degree programmes instead of the whole institution?

Yes, that's actually the more common case. Many projects start with a single degree programme or faculty rather than institution-wide communication.

What does education marketing cost for a university or school?

It depends heavily on scope – a single campaign costs significantly less than ongoing management of multiple channels. We'll size it together in a free intro call.

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