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Training

Training & Workshops

Practical workshops on SEO, GEO, social media and performance marketing – for teams that want to take digital marketing into their own hands.

Common Challenges

Does this sound familiar?

These four problems are holding your team back – and all four are solvable.

✕Problem🎓

My team doesn't understand why our marketing (doesn't) work

No baseline understanding of SEO, ads or analytics within the team

✓Our Solution

Hands-on workshops that enable your team to understand and make decisions on their own.

✕Problem🔓

We rely too heavily on external agencies

No in-house know-how for marketing fundamentals

✓Our Solution

We bring your team to a level where working independently becomes possible – fully or in part.

✕Problem🤖

GEO and AI search are just buzzwords to us, with no substance

New topics evolve faster than internal training can keep up

✓Our Solution

Our SEO & GEO workshop translates current developments into concrete, actionable steps.

✕Problem📊

We don't know which metrics actually matter

Analytics dashboards without context lead to gut-feeling decisions

✓Our Solution

In our analytics workshop your team learns to read GA4 and co. correctly – and act on it.

Request a workshop

✓ Free · ✓ No obligation · ✓ 15 minutes

Workshop modules

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SEO & GEO Workshop

How Google and AI systems like ChatGPT work – and how your team creates content that ranks there.

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Social Media Workshop

Platform strategy, content planning and community management – practical and immediately applicable.

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Performance Marketing Basics

Understand Google Ads and Social Ads from the ground up: campaign structure, targeting, budget planning and reporting.

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Content & Copywriting

Write texts that convert: web pages, blog posts, social content and emails – with a focus on clarity and impact.

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Analytics & KPIs

Read Google Analytics 4, Search Console and relevant KPIs correctly – so your team can make decisions independently.

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AI Tools in Daily Work

Use ChatGPT, Gemini and Co. sensibly: research, content creation, ideation and marketing automation.

FAQ: Training & Workshops

Who are the training sessions for?

For teams, freelancers and founders who want to better understand digital marketing and take parts of it in-house. No prior knowledge required – we adapt the level to your team.

How do the workshops run?

Workshops take place online (Zoom/Teams) or on-site. Duration: typically 3–6 hours depending on topic. All participants receive materials and checklists to follow up with.

Can I combine multiple topics?

Yes. Many clients book a customised half-day or full-day programme from multiple modules. Just get in touch – we will put together the right package for you.

How much does a workshop cost?

The price depends on scope, number of participants and topic. Send us a brief message about what you need – we will send you a concrete quote, usually within 24 hours.

Request a workshop

Half a day of targeted knowledge can make your team more independent and effective in the long run.

Request a workshop