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Generative Engine Optimisation

GEO – AI Search Optimisation

So ChatGPT, Gemini and Google SGE recommend your business – Generative Engine Optimisation for the future of search.

GEO – AI Search Optimisation
Common Challenges

Does this sound familiar?

These four problems stop AI systems from recommending you – and all four are solvable.

✕Problem🤖

ChatGPT and others don't know my business

No structured data, no FAQ content, no mentions in trustworthy sources

✓Our Solution

We build entity signals, FAQ content and schema markup so AI systems recognise you as an answer.

✕Problem🔍

My competitors show up in AI answers, I don’t

Competitors started with GEO earlier and built up authority signals

✓Our Solution

We analyse where competitors get cited and close the gap with content that convinces AI systems.

✕Problem📊

I don't know how AI currently describes my business

GEO is new – hardly any business checks this at all

✓Our Solution

Free AI visibility audit: we show you exactly what ChatGPT, Gemini & Perplexity know about you today.

✕Problem🌐

Classic SEO isn't enough for me anymore

A growing share of searches now happen through AI answers instead of the Google results list

✓Our Solution

GEO complements your SEO – we optimise for both worlds at once, without one slowing down the other.
Request a free GEO audit

✓ Free · ✓ No obligation · ✓ 15 minutes

Our GEO approach

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AI Visibility Audit

We check how ChatGPT, Gemini and others currently perceive and describe your business.

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Entity Optimisation

Structured data, knowledge panels and a clear business identity for AI crawlers.

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FAQ & Q&A Content

Content optimised for the questions people ask AI assistants.

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Authority Building

Citations, mentions and backlinks from high-quality sources – for AI trust signals.

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GEO Monitoring

Regular checks on whether and how AI searches recommend your business.

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Classic SEO+

GEO complements, not replaces, classic SEO. We optimise for both worlds simultaneously.

FAQ: What is GEO?

What is GEO (Generative Engine Optimisation)?

GEO stands for Generative Engine Optimisation – the optimisation of content and business profiles for AI-based search systems like ChatGPT, Google SGE, Perplexity and Gemini. The goal is for these systems to surface your business as a relevant answer to user queries.

How does GEO differ from classic SEO?

Classic SEO optimises for search engine rankings. GEO optimises for AI systems to recognise your content as trustworthy, citable sources. Both disciplines complement each other but use partly different techniques.

Who needs GEO?

Any business that wants to be found online – because AI searches already handle a growing share of queries today. Particularly relevant for service providers, consultants, local businesses and brands.

How long does it take for GEO to work?

First improvements in AI perception are measurable after 4–8 weeks. Since AI models are updated periodically, GEO is a continuous process.

What are "geoQuestions" and why are they important?

GeoQuestions are structured question-and-answer pairs embedded directly into your website. They help AI systems quickly understand which questions your business answers – a core element of modern GEO strategy.

How visible are you in AI searches?

Free GEO audit: we check how ChatGPT & Co. perceive your business today.

Request GEO audit
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